Select Broadway Theaters to Open for Pop-Up NYC Events – Deadline


A number of now dark Broadway venues will begin opening in April for a series of live performance pop-up events that could establish the security protocols necessary for the theater industry’s eventual return.

Starting with the Shubert Organization’s Music Box Theater on 45th Street, Broadway Theaters will be among the venues for the events of the The NY PopsUp program is described as a new 100-day arts festival across New York City and the state. The series is supervised by the producers Scott Rudin and Jane Rosenthal.

Although the PopsUp festival was previously announced, the inclusion of Broadway theaters as “flexible venues” in the program was unveiled today by Governor Andrew M. Cuomo. The series of indoor shows across the state begins April 2. Outdoor events began on February 20.

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The sites will use security protocols, developed by NY PopsUp in coordination with the New York State Council on the Arts and Empire State Development, tThe hat will ultimately be used for the return to Broadway, according to NY PopsUp’s announcement.

The plan prompted the Actors’ Equity Association to urge Cuomo to prioritize artistic workers for Covid vaccines.

“As he wisely did when the restaurants reopened, we hope that Governor Cuomo will once again prioritize workers and prioritize immunization for members of the arts sector,” said Mary McColl, Executive Director of the Actors’ Equity Association. “Much like workers in the restaurant industry, our members lack the ability to socially distance themselves throughout their workday, which makes vaccines essential to maintaining a safe workplace. We look forward to continuing to work with the state to reopen the performing arts in a way that protects workers, as well as the public.

Use of Broadway theaters is coordinated by the New York State Department of Health and NY PopsUp in conjunction with theater operators. Today’s announcement describes the process as “the Broadway pilot” as the industry prepares for a full reopening.

Broadway, which turned dark last March, is officially closed due to the Covid pandemic until June, but no production is currently expected until fall. The Music Box Theater hosts the current play (but temporarily suspended) Dear Evan Hansen.

Other Broadway theaters to be used for the PopsUp series were not disclosed, but various other cultural venues have been identified including the Apollo, Park Avenue Armory, St. Ann’s Warehouse, The SHED, Harlem Stage, La MaMa , the National Black Theater and The Alice Busch Opera Theater at the Glimmerglass Festival.

In a joint statement, Rudin and Rosenthal said, “In just two weeks, NY PopsUp has become the driving force behind the safe reopening of the arts across our state. It’s a wonderful bonus to the opportunity to put on 300 shows in 100 days, and the enormous satisfaction of bringing the artists back to work here. It’s incredibly exciting to see what the arts community and the state can do, together, when we’re all rowing in the same direction.

Events slated for April were not revealed exactly due to the format’s “impromptu nature and element of surprise”, the organization said. Events and locations will be announced by NY PopsUp via Twitter and Instagram. A musical performance by Gavin Creel, Shoshana Bean and others was shown in a display case on the Lower East Side last weekend.

The festival, which will take place over Labor Day, began with performances by jazz musician Jon Batiste, choreographer and tap dancer Ayodele Casel and opera star Anthony Roth Costanzo for health workers at New York last month at the Javits Center, where Covid vaccines are administered. .

The Festival will conclude with the 20th anniversary of the Tribeca Film Festival and the new Festival in Little Island at Pier 55. Statewide performances are expected to total over 1,000. Events are described as “interdisciplinary” and will be free.

Today’s announcement by Cuomo described the state’s plans to reopen theaters from April 2, when “the number of attendees can exceed the social gathering limit of 50, up to one. maximum of 150 participants, within a maximum occupancy limit of 33% for the particular zone. provided that all participants receive an appropriate negative diagnostic test result prior to the event. “


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